Custom Executive Education
The University of Rochester’s Simon School, through its Executive Education team, designs and offers custom education programs for corporate management. The programs are developed in close consultation with the client’s executive leadership, with an emphasis on knowledge transfer, skills development, and strategy implementation.
The educational philosophy of the programs is to provide participants with a set of management perspectives and analytical tools that address the challenges and decisions facing these leaders. Participants develop a fundamentalknowledge and common language that are consistent with the client’s culture and that enhance the participants’ abilities to deliver competitive advantage.
The Simon School’s Custom Executive Education is flexible in duration, size, and location. A typical week long program addressing Strategic Leadership skills, for instance, might consist of nine customized half-day modules offered from Monday morning through Friday afternoon. The modules would survey selected management skills, techniques and perspectives.
The Simon School provides instructors for all sessions. Instructors are drawn from the School’s internationally - renowned faculty, as well as from selected high quality providers. To effectively transfer knowledge and allow for immediate utilization, the class work will entail a mix of exercises and simulations are designed to model and reinforce the theory and tools conveyed, all within the context of the client’s industry in general and their company in particular. |
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Follow up modules and group or individual coaching sessions are available to enhance and ensure long term use of the strategies and tools provided.
To discuss your organization’s requirements for Custom Executive Education, please contact:
Carin C. Conlon David Oliveiri
Executive Director Executive Professor of Business Administration
(585) 275-2937 (585) 275-5144
Carin.Conlon@simon.rochester.edu David.Oliveiri@simon.rochester.edu
CORE MODULES
Module 1: The Management Framework
This module will present a framework that will be a consistent thread throughout the program. The framework will consist of analytical building blocks that explain how business organizations work, what their goals are, the factors and functions that impact success, and the role of management and leadership in achieving organizational goals. This includes a brief introduction to the concepts of markets, environmental influences (globalization, technology, regulatory, etc.), strategy, an organization’s chosen structure (decision rights allocations, evaluations of performance, and rewards), and the requirement of operational effectiveness (product development, operations management, marketing, etc.).
Module 2: Keeping Score: Accounting for Management and Control
Accounting is the language of business. This module is used to establish some common terminology and understandings in connection with financial statements, generally, as well as the financials of representative publicly-listed clients. The objectives of this module are to enable participants to understand and productively use accounting information and systems.
Module 3: Strategic Thinking
Strategy is an essential element of all business organizations. Business strategy answers a basic set of questions: What are the firm’s primary financial and nonfinancial goals? What customers will the firm serve? What products and services will the firm offer in order to meet its goals? And what are the firm’s sources of comparative advantage in so doing? Definition and protection of legal rights are essential components of effective business strategies. This module introduces some basic frameworks and considerations of strategy definition and analysis.
Module 4: The Economic Environment of Business
This module will discuss economic measurement, growth, and business cycles generally, as well as the international linkage among economies, and the impacts of economic forces and policies upon the performance of companies. The economics of selected client industries will be explored as pertinent examples and applications. Additional topics include the identification of growth opportunities in global markets, leveraging global capabilities, and reconciling the “local perspective” in a global enterprise.
Module 5: A Manager’s Toolbox: Some Financial Fundamentals of Sound Decision-Making
This module will survey such fundamental management decision-making concepts and tools as valuation of opportunities, decision trees, the time value of money, marginal cost /benefit analysis, risk and risk management, probabilities and expected returns, the value of information, etc. Objectives are to cultivate an appreciation of what constitutes effective business decision-making, and how effective decision-making creates value.
Module 6: The Marketing Perspective
This module will consider the overall functions of marketing, as well as the concepts of market positioning, product lifecycles, product innovation, leveraging customer relationships, the role and uses of marketing research, effective product design and planning, the product mix, and branding, all as interrelated considerations to companies that are seeking to develop or that currently have strong established brands. The objective of this module is to develop an appreciation of the critical role of marketing and marketing messages in product design, planning, pricing and distribution.
Module 7: Effective Negotiation
This module develops an appreciation of how effective negotiation can capture value in the process of transactional ordering and dispute resolution. Effective negotiation methods and techniques will be explored in the context of assigned exercises and simulations.
Module 8: Putting It All Together: Case Study
This module will consist of an in-depth analysis of the pre-assigned group project. It will include team-based case presentations by attendees and a simulated negotiation. The goal of this module is to reinforce as an integrated whole the concepts discussed in the program’s curriculum. Objectives are to cultivate an understanding of how business managers formulate a problem, working with unstructured information and data, and making and communicating clear decisions in the face of uncertainty.